Earn Money from More of your Content: Introducing Facebook's New Monetization Program

Facebook Content Monetization merges our In-stream ads, Ads on Reels, and Performance Bonus into one, making it simpler for you to earn from more content formats. Now you can join just one program and earn from your Reels, longer videos, photo and text posts.

Same performance based payout model

The payout model for Facebook Content Monetization is the same as In-Stream ads, Ads on Reels and the Performance bonus. So if you’re doing well with any of those, you should continue to do so in Facebook Content Monetization.

Earnings are still based on the engagement, views and plays your eligible public content receives on Facebook. For more information on how performance-based payouts work, learn more here.

Streamlined insights to help you optimize your content strategy

Earnings insights are consolidated into a single Insights tab in Professional dashboard and Meta Business Suite, showing how much money you’re earning on different content formats. You’ll no longer need to click on different insights tabs to understand how much money you’re making on Facebook. You can also drill down to see which videos and posts are driving your payouts.

Through the course of the beta, we will continue to listen to our creator community and build new insights to help you track and optimize your multi-format monetization strategy.

How to join the beta?

This week we’re starting to send invitations to one million creators already monetizing on Facebook to join the beta, and will continue sending more invitations in the following months. Invitations will come from an official, in-product Facebook or Meta channel, including the Facebook app, Meta Business Suite and the Professional dashboard. If you’re unsure of the legitimacy of an invite, authentic invites can be found in the monetization tools sections of these channels.

While the beta will remain invite-only until next year, you can express interest in joining the program here. If you have an established presence on other platforms, we welcome you to express interest in the beta, even if you’re just getting started on Facebook. We know it can be difficult to start from scratch, so we're here to help you along the way.

What's happening to the existing programs?

Facebook Content Monetization will eventually replace Ads on Reels, In-Stream Ads and the Performance bonus programs sometime next year. During the beta, opting into the new program is optional, however you will not be able to join or rejoin In-stream Ads, Ads on Reels, or the Performance bonus program once transitioned to the new program.

What content can be monetized?

In the new program, qualifying public videos, reels, photos, and text posts are eligible to earn money based on their performance. To qualify for monetization, you and your content must comply with Meta’s policies, which include adherence to Facebook’s Partner Monetization Policies and Content Monetization Policies.