Subscriptions on Facebook are available to Pages in Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, and the United States.
Outside of these countries, Subscriptions on Facebook are invite-only.
In order to use Subscriptions, your Page and content will need to be in compliance with: Facebook's Partner Monetization Policies, Facebook's Content Monetization Policies, and Fan Subscription Creator Terms.
Your Page must also have: 10,000 followers or 250+ Return Viewers and one of the following in the last 60 days:
50,000 Post Engagements
180,000 Watch Minutes
If your Page is not yet using a Facebook monetization product, it will undergo a review process which includes making sure your Page passes our Partner Monetization Policies. This review process is separate from the review process for individual products – even if your Page meets individual product requirements, it must pass at the Page level first before you can monetize at the product level. If your Page does not meet our Partner Monetization Policies or does not pass our other requirements you will be notified via email, along with instructions on how to complete set up or re-apply if your Page is not eligible.
Subscriptions on Instagram are available to all eligible creators in the US. In order to use Subscriptions, creators must comply with Instagram’s Partner Monetization Policies and other guidelines, and meet the following criteria:
Be least 18 years old
Be based in the US
Have 10K+ followers
In Canada, Australia, and the UK, Subscriptions are currently operating on an invite-only basis.
Build a new revenue stream with recurring monthly payments, for more predictable earnings that help you plan ahead.
Provide a direct and flexible way for fans to support you and connect more deeply with your work.
Choose to add more benefits that bring your community together, like a subscriber-only Facebook Group, or offer exclusive content like Lives, behind-the-scenes views, and more.
The comedian has been able to harness a variety of products to monetize her content and her audience – from Stars and In-Stream Ads to Subscriptions and Shops.
Meta monetization tools can help you earn money at every stage of your content journey.