Earn money from those who love your work most with a monthly subscription.

See Requirements


Subscriptions on Facebook are available to Pages in Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, and the United States.

Outside of these countries, Subscriptions on Facebook are invite-only.

In order to use Subscriptions, your Page and content will need to be in compliance with: Facebook's Partner Monetization Policies, Facebook's Content Monetization Policies, and Fan Subscription Creator Terms.

Your Page must also have: 10,000 followers or 250+ Return Viewers and one of the following in the last 60 days:

50,000 Post Engagements

180,000 Watch Minutes

If your Page is not yet using a Facebook monetization product, it will undergo a review process which includes making sure your Page passes our Partner Monetization Policies. This review process is separate from the review process for individual products – even if your Page meets individual product requirements, it must pass at the Page level first before you can monetize at the product level. If your Page does not meet our Partner Monetization Policies or does not pass our other requirements you will be notified via email, along with instructions on how to complete set up or re-apply if your Page is not eligible.


Subscriptions on Instagram are available to all eligible creators in the US. In order to use Subscriptions, creators must comply with Instagram’s Partner Monetization Policies and other guidelines, and meet the following criteria:

Be least 18 years old

Be based in the US

Have 10K+ followers

In Canada, Australia, and the UK, Subscriptions are currently operating on an invite-only basis.

Subscriptions allow you to receive consistent, predictable earnings while giving your followers the opportunity to support your work. They can help you connect more deeply with audiences, identify your biggest fans and grow your subscriber base. You can tailor the supporter experience in a way that’s authentic to your brand, style, and community.

Receive predictable earnings

Build a new revenue stream with recurring monthly payments, for more predictable earnings that help you plan ahead.

Get audience support

Provide a direct and flexible way for fans to support you and connect more deeply with your work.

Enjoy flexible benefits

Choose to add more benefits that bring your community together, like a subscriber-only Facebook Group, or offer exclusive content like Lives, behind-the-scenes views, and more.

Get started with Subscriptions

Subscriptions allows fans to support creators by paying a monthly fee for exclusive content on Facebook or on Instagram.

Explore more ways to earn.

Meta monetization tools can help you earn money at every stage of your content journey.

Learn more about Subscriptions

Turn fans into supporters with Subscriptions

This course prepares you to use Subscriptions to monetize your content on the Facebook app and website and connect with fans directly.

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