In-stream ads

Earn money by placing short ads in your qualifying videos — live and on-demand.

See Requirements

In order to use in-stream ads, your Page and content must comply with Facebook's Partner Monetization Policies, be at least 18 years old, and live in a country eligible for in-stream ads.

Please check your Page’s eligibility here.

Eligibility requirements for video on-demand

To qualify, your Page must meet the following criteria:

Minimum 5,000 followers.

60,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted, or paid watch time.

Page has at least 5 active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.

Eligibility requirements for live videos

To qualify, your Page must meet the following criteria:

Minimum 10,000 followers.

600,000 total minutes viewed in the last 60 days with at least 60,000 minutes of the 600,000 total minutes must include minutes viewed from live videos.

Page has at least 5 active videos, including at least 3 previously live videos, that are created by you. This does not include active crossposted videos.

Want to start earning from your Live or on-demand video content? Try in‑stream ads, including pre-roll, mid-roll and banner ad formats.

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Include ads without overwhelming viewers

Maximize your existing fan base and play ads without hindering their viewing experience.

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Keep control

Leverage category controls for flexibility and ownership of the ads in your videos, and decide which videos you want to monetize.

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Monetize more easily

Place ads on previously live as well as existing videos with a simple toggle.

Go live and get paid.

With in-stream ads on Facebook you can earn money by inserting ads into qualifying videos. Ads can be displayed during your live content – but only where and how you want them to, so you can earn money while providing a viewing experience with less disruption.

Choose your in-stream ad formats for on-demand video.

In-stream ads can play before, during or after your on-demand videos, whether you pre-record content or publish a recording of a previously live stream. When you choose auto-placements, Facebook’s auction system selects which ads appear in each video and dynamically serves them to each viewer. The number of ads a viewer sees will depend on how many ads the viewer has seen that day and the length of the video content.

Explore more ways to earn.

Check out more tools you can use to earn money on Meta platforms.

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