TOOLS
We’re sending invitations to millions of creators this year, and we plan to offer open enrollment in 2025.
You can express interest in an invite here.
We've merged In-stream ads, Ads on Reels, and Performance Bonus programs into one, making it easier for creators to earn from more content formats.
Earn money on your videos, reels, photos, and text posts. We're also experimenting with Stories monetization for select beta participants.
Earnings insights will be streamlined into a single surface so you can see how different formats perform.
Here are ways to optimize your content for monetization:
Experiment with multiple content formats: You can earn money on video, reels, photos, and text posts. Try different formats to see what resonates with your audience and drives earnings.
If you haven’t already, start experimenting with Reels. Reels are the best way to get discovered by new audiences and grow on Facebook.
Optimize for vertical video: Experiment with bringing your creative ideas to life in a vertical format.
Make original content: Creators receive the greatest distribution when they primarily post content that is filmed or created by them. Original content contains your unique voice and demonstrates the unique perspective you bring to Facebook. Original content is preferred because it is distinctive and engaging.
Tailor your content for your audience on Facebook.
Focus on engagement: Beyond plays and watch time, content that encourages interactions such as reactions, comments and shares tend to perform better.
Get an early start in Facebook's new monetization program that simplifies how you earn on Facebook.