Branded Content

Build your business and earn money from brand deals.

Learn more about Creator Marketplace

See Requirements

While branded content tools are available globally across Facebook and Instagram, Creator Marketplace is currently testing and available only on Instagram in the US.


To be eligible for the Branded Content Tool on Facebook, you must:

Remain compliant with our Community Standards and Content Monetization Policies.

Be the owner or an admin of a Facebook Page.


To be eligible for Creator Marketplace on Instagram, you must:

Check that you’re eligible for Creator Marketplace under account settings. If eligible, you can join Creator Marketplace from the professional dashboard.

These requirements help Facebook and Instagram maintain the integrity of branded content partnerships.

Connect with brands looking to promote their products and services. Branded content tools make it easier to get discovered for paid partnerships and unlock the earning potential of your presence across Meta platforms.

Promote existing deals

Alert followers about your current paid partnerships by using the Branded Content tags on Facebook and Instagram.

Be discovered by brands

Help brands discover and partner with you by viewing your interests in the Creator Marketplace.

Earn a sustainable income

Get paid when you introduce your followers to brands whose products you love and share.

Getting started

Take the first steps towards earning with Branded Content on Facebook and on Instagram.

How to find brand deals with Instagram’s Creator Marketplace

More ways to earn

Check out more tools you can use to earn money on Meta's platforms

Read more about Branded Content