TIPS AND TRICKS

3 video best practices to try on Facebook

23 ноября 2020 г.

Facebook offers a unique combination of storytelling tools that make it one of the best places for expressing yourself, growing your community and bringing the world closer together around the things they love.

Below, we discuss three video best practices for you to try in order to help you reach your goals on Facebook.

Making video content for any platform comes with its own unique set of strategies and tactics to succeed. On Facebook, you'll find a deeper community who connects around their interests and passions. It's a community that is authentic and loves to engage meaningfully with you and what you share. We encourage you to always be authentic, stay consistent and always engage your community. Experimentation is key when creating for any platform, and Facebook is no different. Below are three tactical best practices for you to consider when creating video for Facebook.

Capture attention - add a 3-5 second trailer to hold interest

The first 3 to 10 seconds of a video are really important! Make sure these first moments are visually interesting since people make split second decisions around what content they want to engage with. Try including a 3-5 second trailer at the beginning of your video to captivate your audience.

You can utilize Creator Studio to see where your viewers are dropping off. Open up Video Details by clicking on your video in the Content Library of Creator Studio. Look at the Audience Retention curve, and uncheck "only include views over 15 seconds" to see where people are dropping off in the first few seconds of your video. We recommend looking at your retention curves often and aiming to improve your retention over time, as that will help increase your reach on Facebook.

Example: AmbersCloset

With Amber’s video Storytime: Why I’m Afraid of Whales, adding a 3-5 second highlight trailer at the beginning of the video increased 1-minute views by approximately 43%*.

With a trailer

Похоже, у вас возникли проблемы с воспроизведением этого видео. Попробуйте перезапустить браузер.
Закрыть
Видео недоступно
К сожалению, видео невозможно воспроизвести.

Without a trailer

Похоже, у вас возникли проблемы с воспроизведением этого видео. Попробуйте перезапустить браузер.
Закрыть
Видео недоступно
К сожалению, видео невозможно воспроизвести.

*internal Meta data 2020

Frame the story - with a 4:5 aspect ratio

The way you tell a story visually matters. We live in a world where most people watch videos on mobile just inches from their face and often in vertical orientation rather than turning their phone to landscape. Try framing your visual story and build for vertical format. Editing your videos using a 4:5 aspect ratio may work best for your videos on Facebook.

Example: Nabela Noor

With Nabela’s video "What I Eat In a Day”, editing the aspect ratio to 4:5 outperformed the 16:9 by 2x*.

Screenshot of Nabela Noor's video "What I Eat In a Day" at 16 to 9 ratio
Screenshot of Nabela Noor's video "What I Eat In a Day" at 4 to 5 ratio

*internal Facebook data 2020

Engage your community - commenting on posts

Joining the conversation in the comments section of your own posts can delight your audience and maximize your reach. Longer comments, like sharing your own perspective on the discussion or answering questions, can spark even more engagement with your content.

We also suggest you engage with content from other accounts. Feel free to weigh in, respond to things you enjoy, and re-share posts with your own commentary.

Comment on posts right from your Feed or you can use the Inbox tab in Creator Studio to easily respond to your fans’ comments on your own posts and videos on Facebook and Instagram.

At the end of the day, the only magic formula for successful content on Facebook is you. We encourage testing, experimentation and following the data for what works best for your content and your audience.

As you try these tactical strategies above, keep these five tips for success in mind as well

Engaging: Videos that spark meaningful interactions and authentic shares

Original: Videos that are original and authentic (not shared from a third party or clickbait)

Relevant: Videos that capture people’s attention and are relevant to their interests

Consistent: Videos that people seek out and return to regularly on a Page

Retentive: Videos that are high-quality and 3+ minutes that drive longer views (1+ minute)

Подробнее

/
50

Join us

Receive exclusive insider tips, expert advice, and the latest creator news by signing up.

Зарегистрируйтесь, чтобы подписаться на нашу специализированную рассылку для авторов и получить доступ к эксклюзивным преимуществам

Welcome to our creator community.

Thank you for your interest. We will be in touch soon.