December is Stars Fest on Facebook! We’re kicking off a month-long celebration to recognize the amazing ways people have deepened their connection and supported creators they love with Stars. Stars Fest features bonuses that can double your earnings, limited-time sales, creator competitions and exclusive live streaming events.
And to help make the experience even more special, today we’re also introducing a bunch of new Stars features.
The Stars universe keeps expanding
We want Stars to exist everywhere creators are engaging with their communities on Facebook. To do this, we’re testing Stars in more places, including videos on News Feed, the Watch feed and the gaming tab and next year we’ll test in Reels. While Stars began as a way to show creators appreciation during live videos and recently expanded to recorded videos (videos on demand), our vision is for Stars to become the best way people show their appreciation on Facebook.
Introducing Stars store, a new way to buy Stars
Today we’re launching Stars store, a website where people can use Facebook Pay to buy Stars to give to creators. Stars purchased in the Stars store on mobile or desktop are deposited into people’s virtual wallets for them to send to eligible creators during Facebook Live or on demand videos. In the Stars store, fans get more Stars for their money at lower prices so they can support even more of their favorite creators.
Up until now, Stars could only be purchased while watching videos. The store makes it easier to purchase Stars and provides people with more information about how Stars work, helping creators better showcase their value.
New interactive features and top sender recognition
We’re also launching Stars Party, a fun way for people to send Stars together. A Stars Party starts when a certain number of people send Stars during a live stream. Once triggered, a countdown timer appears and the community has five minutes to hit a Stars goal together. If the goal is met, the Stars Party is complete and a shooting star animation flies in over the chat screen along with a giant “thank you” message. For every completed Stars Party from December 22-January 3, creators will receive a $50 bonus.
Stars badges, another feature now available, recognize the top Stars senders for each creator. Stars badges appear next to a fan’s name when they comment on a live stream and will show different tiers depending on how many Stars that person has sent to the creator over the past week. Additionally, we’re launching a Stars leaderboard on the Facebook Live experience that displays the weekly top Stars senders for each creator. We’ll also roll out more leaderboard categories in the future, like top monthly senders and top all time Stars senders.
Earn more with bonuses and free Stars
As part of our $1 billion investment in creators, we’re launching the Stars Double bonus. Through March 31, Meta will match certain creators’ Stars earnings, up to $750 a month. All in, creators could earn up to $3,750 in bonus payments. The program is invite-only and available in all markets where Stars is available.
Fans can get in on the action, too. Over the next few months, we’ll give $3 million in free Stars to people so they can see what it’s like to interact with their favorite creators on a deeper level. People offered free Stars will receive an invitation to claim them while watching a creator’s live video; they can then send them immediately to their favorite creator or add a comment to accompany the gift.
It’s on! Stars Fest from now until December 31
Building on all these exciting updates, we’re ending 2021 with a bang. Stars Fest is taking place from now until December 31, featuring limited-time sales, special bonuses and exclusive events:
Stars Sale: Stars are on sale during Stars Fest. From December 6-26, fans will be able to get an additional 5% to 20% more Stars, depending on the pack they’re buying, when purchasing during videos or in the Stars store.
Exclusive Virtual Gifts and Badges: Fans can purchase a limited-time animated star glasses virtual gift for creators, and if they send more than 500 Stars during Stars Fest, a special badge will appear next to the sender’s name.
Special Live Programming: From December 13-17, we’re featuring a diverse lineup of creators, including Roccibella, Candylover89, John Nonny, spotlighting our creators’ livestreams and also encouraging new and longtime fans to send Stars.
Stars Creator Day: On December 10, we’re dedicating an entire day to collaborating with creators and helping them learn more about Stars. During Stars Creator Day, we’re bringing creators together with Facebook product leads to voice their ideas and share their journeys with Stars and the world of creator monetization on Facebook.
#StarsFest for the Win: Creators in the US who go live at least five times from December 6-31 with Stars active on their streams and use the hashtag #StarsFest in the video’s title or description can win $1,000. Sixty winners will be chosen based on the number of comments, likes, shares and Stars senders on videos with the hashtag. So that all levels of creators can compete, 20 winners each will be chosen among creators who have less than 50,000 followers, 50,000 to 500,000 followers and 500,000-plus followers.
Stars Fest Bonus: As mentioned above, we’re partying extra hard during Stars Fest. From December 22-January 3, creators will also receive a bonus of $50 for every completed Stars Party.
We’re excited to help creators like you earn a living doing what you love with products like Stars. Over the course of the week, we’ll share additional updates on how we’re helping creators express themselves, build an audience and make money on Facebook.
