We’re adding new creative tools and features to Reels over the coming weeks, making it easier than ever to create, edit and schedule Reels.
Poll, Quiz and Emoji slider stickers, first made popular by Instagram Stories, are now expanding to Instagram Reels.
On Facebook, we’re rolling out suggested reels in Feed globally, giving creators more ways to get discovered, extend their reach and grow their audiences.
Today, we’re starting to roll out new creative tools across Facebook and Instagram Reels.
These updates will not only make it easier to make and edit Reels, but also to get discovered by new audiences.
New tools coming to Facebook Reels
Create and schedule Facebook Reels on desktop. In addition to creating Facebook Reels on iOS and Android, you can now create, edit and publish Facebook Reels from your web browser through Creator Studio. You’ll also be able to schedule your Facebook Reels this way.
Clip to Reels. We’re starting to roll out video clipping tools on desktop that will make it easier for creators who publish long-form, recorded or live videos to test different formats. This feature will let you create clips from published, long-form videos and edit them seamlessly into a Facebook Reel via Creator Studio. For gaming video creators, we’re rolling out editing tools that let them generate short-form Reels directly from their Live content. Creators can now cut Live clips down to a vertical-friendly, 60-second format, with dual views for both gameplay and creator cam.
Enhance your Facebook Reels with new audio tools. Facebook Reels now supports voiceovers for your recordings, so you can narrate your videos. We’ve also launched Sound Sync, so you can automatically sync your video clips to the beat of your favorite song. You can also have one of several digital voices read the text in your reels with text-to-speech.
New tools coming to Instagram Reels
Extend your video up to 90 seconds. We’re giving people even more time to express their creativity by extending the length of Instagram Reels up to 90 seconds.
Interact with your audience using stickers. We’re bringing some of your favorite Instagram Stories stickers to Reels: with poll, quiz and emoji slider stickers, you’ll have new ways to connect with people through your reels.
Import your own audio. You can import your own audio directly within Instagram Reels — a game changer for creating one-of-a-kind Reels on the go. Use the Import Audio feature to add commentary or a background sound from any video that’s at least 5 seconds long on your camera roll.
Get inspired by Templates. Templates let you easily and quickly create your own reel using the same structure as a reel you've watched. When you see a reel you'd like to recreate, tap ‘Use Template’ to pull in the audio and clip sequence. You can then customize it with your own content by adding and trimming.
Getting discovered and reaching your audience
On Facebook, we’re rolling out suggested Reels in Feed globally to help you get discovered by people around the world. We’ve also expanded Reels in Watch globally, so people can find Facebook Reels in Feed, Groups and Watch. On Instagram, creators have the option to recommend their reels on Facebook to expand the reach of their content.
As a general best practice, creators should focus on original content, since original content is prioritized in places where we recommend Reels.
With Reels being our fastest-growing content format by far, empowering creators with these new tools and features can help them reach their full potential, providing more opportunities to get discovered and earn a living.
