ANNOUNCEMENTS

Announcing the new Pages experience

February 2, 2021

We are rolling out a new Facebook Pages experience to help you manage your account, interact personally across the app and achieve your business objectives.

Let’s dive in to what’s new, how to transition, and ways to get the most out of your updated Page.

Watch the latest video in our Creator & Media Publisher Weekly Video Series below to learn more about the ins and outs of the new Pages experience.

What's new

Redesigned layout that’s simpler and more intuitive

Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans

Easy navigation between personal profile and Pages

Updated task-based admin controls giving trusted Page admins full control or partial access

Actionable insights and more relevant notifications

Safety and integrity features to detect spammy content and impersonator accounts

New layout

The new layout simplifies things, making it easier to navigate between your personal profile and your public page. It is now more simple than ever to for people to see your bio, posts and other important information.

A dedicated News Feed

With a dedicated News Feed, Pages can now follow trends, join conversations, engage with fans and interact with peers. You will also see suggestions for new connections in the dedicated News Feed, including other creators, public figures, Pages, Groups and trending content that you may be interested in.

Comments from creators and public figures will now be bumped to the top of comments sections - allowing Page conversations to reach a wider audience. People will also have the ability to follow Pages directly from comments and recommendations posts.

Page Followers, instead of Page Likes

Page Likes will be removed going forward, and to simplify the way people connect with their favorite Pages, we will focus solely on Page Followers. This will help give Pages a more clear indication of their fan base since Followers represent people who can receive updates from Pages.

Better management tools

With new Page management features, you will be able to manage admin access permissions much easier. For example, you’ll now be able to grant varying levels of access to manage specific tasks including Insights, Ads, Content, and Community Activity & Messages.

Safety & integrity

We want Facebook to be a safe place to connect with fans, so we’ve improved our ability to detect activity that isn’t allowed on our platform including hate speech, violent, sexual or spammy content and impersonation. We are continuing to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic Pages and profiles. A verified Page’s comment on another Page’s public post, may appear higher in the comments section and be visible in News Feed.

Learn more

To learn more about the new Pages experience, visit the Help Center.

Read more

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