Announcing the global expansion of professional mode
A new way for creators to connect with their community, build their brand, and earn money

October 31, 2022

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We are evolving the test of our Reels Play bonus on Instagram and Facebook as we focus on investing in a suite of monetization solutions to help creators earn steady streams of income. Beginning on March 9, 2023, we stopped extending new and renewed Reels Play deals for creators on Instagram and Facebook globally. We will honor existing Reels Play deals across Instagram and Facebook. To learn more about other ways to earn on Instagram and Facebook, click here.

Today, we’re announcing the global expansion of professional mode for profiles on Facebook, a profile setting that provides creator opportunities to anyone who wants to become a creator, including new features that unlock more monetization opportunities and tools to support creator growth on Facebook.

We believe Facebook is a place where high-quality, original content can spark exciting conversations, bringing people closer together through common interests on the platform. With professional mode, you can use professional tools to build a public following, earn money from various monetization programs, and connect with your audience in more meaningful ways. And you can do it all on the profile you already have on Facebook.

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Unlock opportunities to earn money as a creator

With professional mode, we’ve built more ways to earn money from the content that you share on Facebook. We’re launching new programs and testing new formats for you to earn money as a creator.

US creators may apply to join Reels Play on Facebook, a bonus program that allows you to earn money for the reels you share.

We’ve previously announced Stars and are making it available to more eligible creators on professional mode, giving you the opportunity to earn money directly from fans. Stars can be sent and received on Facebook Reels, Live Video, and Video on Demand with new formats such as Photo and Text posts coming soon.

In-stream ads are launching on an ongoing basis to eligible professional mode creators, allowing you to earn money by enabling ads before, during and/or after longer videos on demand on Facebook. We’re also testing Ads on Facebook Reels on professional mode with a group of creators across the globe. This ad format integrates seamlessly into your reels by placing ads on reels or in between looping reels, so you can get paid from reels views while entertaining fans.

Subscriptions are being introduced and tested on professional mode to allow fans to level-up their support for you and your work, and provide you the opportunity to build deeper connections with your most loyal followers by sharing subscriber-only content.

The Facebook professional tools have been a game-changer for me. The monetization tools especially. I’ve been able to create a career out of something I love. My Facebook experience has always been about my art and connecting with my audience and professional mode allows me to spend more time and energy on both.

Kyra Waits, chainsaw wood sculptor and digital creator

Build a global audience, and stay connected with your friends and family

Professional mode allows you to build a global audience of followers, while still staying connected to friends and family from your personal Facebook profile. As you post public content, you’ll have access to features designed to help you obtain and engage new followers - that were previously only available on Pages - including:

“Suggested for You” may recommend your content across Feed on Facebook, increasing your visibility to a larger audience.

Top fans helps you identify and interact with your most engaged fans, while incentivizing fans to engage more with creators like you. Followers who qualify as a top fan will have a badge that appears by their name when they comment on your posts.

Invite Friends to Follow makes it easier for you to share creators you love with your friends. Your fans can invite their friends to follow you and other creator profiles, helping you grow your fan base.

Notifications highlight your most popular posts, so you can jump in on conversations with your fans, driving further engagement on your content.

Reels Collabs helps creators co-author a reel so you can create collaboratively, share this content with both creators’ followers and grow your audience together.

We are testing the ability to boost eligible content as ads which lets you reach audiences who do not follow you but may be interested in your profile.

Facebook is and always has been my go-to platform for sharing my content. I grew up with it – I know it, I love it. When my first fashion video went live, I couldn’t believe how big the response was. But that was just the beginning! The professional tools have really accelerated the growth of my audience in a very short time. I love building my brand as a creator. My new profile category shows that I’m doing something special here now!

Shaniece Brown, fashion & beauty creator

Access professional tools and enhanced safety features

We’ve built more professional tools for professional mode, including analytics and enhanced well-being features, to help you build your brand and stay safe on Facebook.

Professional Dashboard is a one-stop hub that allows you to view audience and profile insights, as well as the performance of your content (e.g., engagement, reactions, comments, and shares). We are continually adding new features, such as:

Reels Analytics and additional monetization insights (for those eligible) let you see how your reels are performing and which content is monetizing the best.

Creator tools & educational resources, such as the Professional Mode Guide, to support your growth as a creator in professional mode.

Our upgraded profile design showcases a profile category directly on your profile. By selecting a creator category, your brand will now appear under your name when people search for you on Facebook.

Our updated Post Composer enables you to schedule your posts in advance and view recommended times for optimal post scheduling, including the ability to crosspost your content to specific Groups.

We are testing an all-new in-app Creator Support Hub that gives expanded access to support, as well as education materials to get help on common issues like monetization eligibility, bullying, verification requests and more.

In addition to existing privacy, safety and security features on Facebook profiles such as controlling who can see your posts, blocking someone and locking your profile, professional mode has additional moderation features to help you interact safely with your growing community:

Moderation Assist reduces time moderating comments by proactively setting criteria in advance to automatically hide incoming comments on your posts, such as comments with links, profiles with no profile photos, comments with keywords from a curated list and more.

Choose Who can Comment provides more control over comments from your public posts – from “Profiles and Pages you follow” to “Profiles and Pages you mention.”

Community Manager allows you to assign a trusted moderator for livestream chats when you’re going live.

At Meta, we are constantly finding new and easy ways for creators to tell their story, grow their audience and get paid for their work. We believe that everyone should have access to opportunities to become a creator on Facebook. We are building the foundational tools to empower creators to build thriving communities and build connections with other people around the world. If you would like to begin your creator journey on your profile, you can now turn on professional mode in the profile settings and start creating today!

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