All about in-stream ads
To help you make money on Facebook, we've made in-stream ads available in 26 different countries and 6 languages, so you can
monetize your content by inserting ads into your videos.
The countries where in-stream ads is currently available includes the United States, Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden, Argentina, Bolivia, Chile, Colombia, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru, and Thailand.
The current languages include English, French, German, Portuguese, Spanish, and Thai.
Get in-stream ads
What are in-stream ads?
In-stream ads help eligible video creators earn money by including short ads before or during qualifying videos. Creators will get a share of the revenue from the video ads shown to viewers. Viewers must view the entire ad to continue watching a video. Because different advertisers target different types of people, each viewer may see a different ad during the same in-stream ad.
There are three types of in-stream ads today:
Pre-roll ads: Ads that play before your video starts. These are shown to people who actively seek out the content either by search, on a Page timeline, or on the Watchlist in Watch. The more viewers that seek out the content, the more payouts the creator will receive from pre-roll.
Mid-roll ads: Ads that play during your video. These work the best within a video that has natural break points. Today, the vast majority of videos are still discovered in News Feed. To take advantage of all monetization opportunities, we recommend that creators program their content for mid-roll.
Image ads: This type of ad is a static image that shows up below the content and doesn't impact the viewing experience.
How do I get in-stream ads?
Check to see if one or more of your Pages are eligible for in-stream ads at https://fb.me/joininstreamads. Your Page will be eligible for in-stream ads if you've been creating 3-minute videos that have generated more than 30,000 1-minute views in total over the past two months, have 10,000 or more Facebook followers, meet our Partner Monetization Policies , and are located in a country where in-stream ads are available. Check your eligibility now.
What videos work best with in-stream ads?
In-stream ads help you get rewarded for doing what you love. Aim to create loyal and habitual behavior from your fans and adjust your videos to work well for in-stream ads. To optimize your videos for in-stream ads, make sure to create content that captivates your viewers and makes them want to come back to watch more. Ensure your videos are 3 minutes or longer and contain natural breaks or a cliffhanger at the 1 minute and 5-6 minute mark.
Do: Leverage your eligibility insights in Creator Studio Monetization settings to monitor your content quality and standards. Ensure your status remains as 'eligible' and doesn't drift into 'at risk' or 'non-eligible' states.
Don't: Engage in behaviors that involve inauthentic sharing. For example, don't work with companies that promise to share your videos in ways that are not authentic.
How do I insert in-stream ads?
Inserting an in-stream ad into your videos is a quick and easy way to earn money with your videos. You can either select the placements yourself, or turn on the auto-insertion feature, where Facebook automatically selects the best placement for the ads in your videos.
A well-placed in-stream ad can have a positive impact on your payouts. There are two ways to place them into a new or existing video:
Automatic placement: We recommend automatic placement to maximize your earnings. This feature automatically detects the ideal place for an in-stream ad within an eligible video. Facebook's system tries to determine the best placements for ads in your videos based on where each individual viewer is watching. This works best when your content is editorially set up to accommodate an in-stream ad.
Choose placement: This method lets you decide exactly where you'd like to add in an in-stream ad. Try inserting an in-stream ad right after a cliffhanger to keep the audience on the edge of their seat to keep watching. If you choose multiple placements, viewers will see ads in different places, depending on when they last watched an ad. Be intentional about how you do this, so it's a positive viewer experience.
Can I control what ads appear?
With block lists and category controls, you'll have flexibility and control to ensure ads delivered in your videos match your brand and voice. Create block lists to prevent advertisers from appearing in your content, and use category controls to limit categories of ads.
In-stream ad insights
Understanding in-stream ads insights means understanding your earnings, and it's made easier with Creator Studio. Check it out here. Creator Studio is a new tool to create, manage and grow your video business on Facebook. With it, you can review your monetization insights, see your monetized videos, manage block lists, and view payment related statements all in a single place. You'll also be able to check estimated earnings from in-stream ads aggregated across eligible pages and dive into the details.
