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Understanding how your content gets seen on Facebook
As a creator, it is important to understand the process of getting your content seen. In its simplest form, distribution on Facebook is a process where we match people with content we think they will find engaging, entertaining and informative. There are two ways your content can be seen on Facebook:
Connected Distribution
Your posts are seen by those who follow you on Facebook. This is your core audience on the platform.
Unconnected Distribution
Your posts are seen by those who don’t follow you, but may be interested in your content. This type of distribution can come through other users sharing and resharing your posts or from recommendations in our “Suggested for You” sections.
Maximize your content's potential
Check out the following tools and best practices to help your content get seen.
