TOOLS
Facebook Content Monetization Beta
Simplify your earnings, monetize more content.
How do I join?
We’re sending invitations to millions of creators this year, and we plan to offer open enrollment in the near future.
You can express your interest in this program via the in-app form. To locate the form:
1
Navigate to the professional dashboard.
2
Find the Monetization tab.
3
Click ‘Content Monetization’ to access the form.
It is easier than ever to earn money across the range of content formats on Facebook.
Simple to earn
We've merged In-stream ads, Ads on Reels, and Performance Bonus programs into one, making it easier for creators to earn from more content formats.
Monetize more content
Earn money on your videos, reels, photos, stories, and text posts.
More efficient Insights
Earnings insights will be streamlined into a single surface so you can see how different formats perform.
Get started with Facebook Content Monetization
Learn more about Facebook Content Monetization with Tom Alison, Head of Facebook.
Monetization best practices
Here are ways to optimize your content for monetization:
Experiment with multiple content formats: You can earn money on video, reels, photos, stories, and text posts. Try different formats to see what resonates with your audience and drives earnings.
If you haven’t already, start experimenting with Reels. Reels are the best way to get discovered by new audiences and grow on Facebook.
Optimize for vertical video: Experiment with bringing your creative ideas to life in a vertical format.
Make original content: Creators receive the greatest distribution when they primarily post content that is filmed or created by them. Original content contains your unique voice and demonstrates the unique perspective you bring to Facebook. Original content is preferred because it is distinctive and engaging.
Tailor your content for your audience on Facebook.
Focus on engagement: Beyond views and watch time, content that encourages interactions such as reactions, comments and shares tend to perform better.
Participate in the Content Monetization beta
Get an early start in Facebook's new monetization program that simplifies how you earn on Facebook.
Who is eligible for the Facebook Content Monetization beta?
We’re sending invitations to one million creators already monetizing on Facebook to join the beta, and will continue sending more invitations in the following months.
Express interest
You can express your interest in this program via the in-app form. To locate the form:
1
Navigate to the professional dashboard.
2
Find the Monetization tab.
3
Click ‘Content Monetization’ to access the form.
