TOOLS
Crossposting makes it simple to create, distribute and promote your Reels, photos, and stories. Share with audiences across both Facebook and Instagram in just one seamless step.
Since Facebook and Instagram can have different audiences, crossposting allows you to increase awareness of your brand and content and find new followers seamlessly.
If your account is eligible, with crossposting, you may be able to take advantage of monetization programs available across both platforms.
Ensure you have both a Facebook and Instagram account
Go to your Instagram creator or business profile.
Go to your profile and tap grayscale line drawing of a line graph showing growth in the upper right corner.
Tap grayscale line drawing of a line graph showing growth Settings and privacy.
Tap Crossposting.
Tailor your content for your audience on Facebook.
Toggle on crossposting settings for some or all types of posts (story, posts, reels).