New Ways to Engage your Followers with Broadcast Channels on Facebook and Messenger

Today, Mark Zuckerberg announced we’re bringing broadcast channels to Facebook and Messenger. Broadcast channels are a public one-to-many messaging tool where creators with Pages on Facebook can directly reach and engage more deeply with their followers. Creators can use broadcast channel features like polls to get instant feedback from your community, send behind the scenes photos or videos, and use voice notes for more authentic expression. Broadcast channels are the newest addition in an already robust toolkit of Facebook features that help creators build communities and better engage with their followers.

We’re currently testing the ability for Pages to create broadcast channels and expect to roll this experience out in the coming weeks. Anyone on Facebook can join these broadcast channels to stay up-to-date on the latest from their favorite creators and to dive deeper into the topics that matter most to them.

Getting Access:

Broadcast channels are not currently available in all countries or on all platforms. If you do not see broadcast channels for your Page and your Page has more than 10,000 followers, you may be able to request early access here.

How It Works:

If you manage a Page on Facebook in a market where broadcast channels are currently available, you can start a channel directly from your Page or within your inbox on both mobile and web.

Once the broadcast channel is created and the first message is sent, followers of that Page will receive a one-time notification to join the channel. Anyone on Facebook can find the channel, but only those who join the channel will receive notifications when an update is posted in the channel. People can leave the channel at any time or mute notifications by tapping the “mute” icon at the top right corner of the channel thread.

Only the creator of the channel can send messages, but members of the broadcast channel can react to messages and vote in polls.

Click here to learn how to join a broadcast channel on Facebook and Messenger

Get inspired by other creators

Below are some broadcast channels on Facebook and Messenger you can join now.

Netflix
Jay Shetty
WWE
The Dodo
Hrithik Roshan
Shilpa Shetty Kundra
League of Legends
International Cricket Council
Goldmines Telefilms

Safety and Privacy

Broadcast channels are subject to Facebook’s and Messenger’s Community Standards so people can feel safe being a part of them. People can report both a broadcast channel itself or specific content shared in the channel, which can be removed if it goes against our policies.

Broadcast channels are also public and discoverable chat experiences, so they’re treated differently than private messaging on Facebook and Messenger. We have tools and reviewers to help us identify, review or remove content in broadcast channels that may violate our Community Standards — often before anyone sees it.