ANNOUNCEMENTS
Investing USD 1 billion in the creator community Explore monetisation tools and bonus programmes* that fit your needs, check your eligibility and apply.
Take a look
From artists to style experts and budding entertainers, creators like you drive so much of the passion and creativity that we see across our apps.
By the end of 2022, we plan to invest over USD 1 billion in programmes that give you new ways to earn money for the content that you create on Facebook and Instagram.
As we continue building creative tools such as Live Audio Rooms and Bulletin, as well as monetisation products such as Stars and affiliate, we also want to reward creators, especially those who are just starting out, for creating content that their communities love.
This investment will include new bonus programmes that pay eligible creators for hitting certain milestones when they use our creative and monetisation tools. We'll also provide seed funding for creators to produce their content. Our goal is to help as many creators as possible find sustainable, long-term success on our apps.
Say hello to bonuses
We are introducing bonus programmes that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for them.
Bonus programmes will be seasonal, evolving and expanding over time. While some bonus programmes are already available to select creators by invitation, such as our badges and Stars challenges, we will launch a dedicated place for bonuses within the Instagram app this summer and in the Facebook app in the autumn, where creators can learn about the bonuses available to them.
Bonuses available now
The first bonus opportunities on Facebook, available by invitation now, help creators earn more while learning how to create content that can be monetised.
In-stream bonus pays an earnings bonus over the next four months to select video creators using in-stream ads.
Stars bonus: We're expanding our Stars challenges programme to include selected gaming creators. Participating video and gaming creators will receive a monthly bonus for hitting specific Stars milestones over the next three months.
On Instagram, the first bonuses will be available by invitation and will reward creators for signing up for IGTV ads and using badges in Live and Reels:
The IGTV ads bonus, available now to creators in the US, allows creators to earn a one-time bonus for signing up for IGTV ads, which enables them to earn a share of revenue when ads run during their videos.
The badges in Live bonus, available now to creators in 11 countries, rewards creators when they meet certain milestones with badges, such as going Live with another account.
The Reels summer bonus, launching in the coming weeks to creators in the US, will pay creators for creating great Reels content on Instagram. Creators can find the Reels summer bonus in the new Bonuses section of the Instagram app, and will earn based on how their reels perform.
We plan to roll out more bonus programmes between now and the end of the year.
How we're thinking about bonus programmes
We want to be transparent as we develop these programmes so it's clear where and how you can earn. To do so, we will follow a set of principles to guide how our bonus programmes distribute the investment:
Authentic: Designed to reward creators who are creating original and high-quality content that people enjoy.
Attainable: Developed to support creators of all sizes across a wide range of verticals, with earning opportunities for a variety of content on our apps.
Simple and actionable: Easy-to-understand requirements that creators can take action on to help them grow their businesses.
Creators in all bonus programmes must comply with our Partner Monetisation Policies.
To express interest in and sign up to learn more about both our monetisation products and bonus programmes on Facebook, visit Monetisation tools on Meta for Creators. Creators on Instagram can learn more in the Bonuses section of the app, which will be available in the coming weeks.
More is on the way
This investment brings together our many programmes and initiatives across the company that support the creator community and enable them to earn a sustainable income on our apps. It complements our growing suite of monetisation tools – earning ad revenue through in-stream and IGTV ads; fan support via Badges, Stars, fan subscriptions and paid online events; partnering with brands via branded content and affiliate; and creator shopping tools.
*The Bonus programmes are currently invitation only. We'll share more details on individual programmes, including eligibility and how you can apply, as they become available.
