In case you missed it: Facebook paid $2 billion to content creators in 2024. Here are six things you can do to get started making money on Facebook, plus some ways you can optimize your content to become eligible for monetization.
1. If you’re new to Facebook...
Visit this page for a detailed guide to getting started on Facebook. For US-based creators: As an established creator new to Facebook, you may be eligible for a Breakthrough bonus of up to $5,000. This three-month bonus is designed to help new creators succeed on our platform. In addition to the Breakthrough bonus, accepted creators will also join Facebook Content Monetization so you can continue monetizing your content after the program. Apply here to the Breakthrough bonus program.
2. If you’re already on Facebook, look out for an invite to join the Facebook Content Monetization program
Or you can express your interest to join via this form. The program makes it possible for creators to monetize across all formats—not just Reels and video, but also photos, text posts, and stories. It’s currently in beta testing but you can get added to the interest list now.
3. Start posting to Facebook and optimize your content
There are things you can do now to help you become eligible to monetize and start earning money on Facebook.
Start with Reels: It’s one of the fastest ways to grow, and the best way to get discovered by new audiences.
Prioritize vertical video: Bring your creative ideas to life in a vertical format.
Make original content: Original content contains your unique voice and demonstrates the unique perspective you bring to Facebook. Creators receive the greatest distribution when they primarily post content that is filmed or created by them.
Post different types of content: Try different formats to see what resonates with your audience and drives earnings. Reels, videos, photos, text posts and stories can all be monetized when you’re eligible.
4. Focus on engagement
The most successful creators don’t just make great content but build great communities as well. This can start with being active in your comments section and replying to comments—try comments manager to make this easy. Plus, Facebook Content Monetization pays eligible creators based on audience engagement, which means the better your content performs and the more engagement you get, the more money you could earn.
5. Measure your success
Facebook’s Professional Dashboard is your one-stop shop for creator tools and resources—visit this page for how to find it in the Facebook app. Professional Dashboard helps you track metrics like reach, engagement and video views to get insights into how your content is performing, monetization eligibility and earnings, and offers guidance for how to optimize your content.
6. Follow Facebook for Creators on Facebook
Get the latest tips on new features and how to harness your full potential as a Facebook creator by following our social page.
