Your one-stop shop for Facebook creator tools just got better. We’re simplifying and enhancing professional dashboard on web and also introducing new insights and metrics to help you optimize your content strategy. This is just the start with more to come. Here’s what you need to know.
Professional dashboard is full of tools and resources to help you build, manage and understand your creator presence on Facebook. It provides a centralized place to dive into detailed content insights, monitor your earnings, connect with fans, and track progress toward your goals.
Most creators access the mobile version within the Facebook app, but sometimes web is preferable—like when you want a larger screen for better visibility or need to complete more intensive tasks. We've listened to creators’ feedback and are updating the web experience for professional dashboard with creators in mind. The updated web experience initially includes:
A new home screen that puts the key insights you care about — like earnings, content performance, and audience engagement — front and center.
Simplified navigation that helps you quickly find essential tools around monetization, understanding performance, connecting with your audience, and other helpful educational resources.
A more consistent experience across mobile and desktop so you can work seamlessly and efficiently whether you’re on the go or at your desk. For example, the Comments Manager web experience is now on par with mobile so that you can easily engage with your community anywhere.
And this is just the beginning. Over the coming months, you can expect more advanced insights on what’s trending, your content performance and your distribution as well as data export options and bulk upload features added to the web experience — tools that are easier to use and make more sense on a larger desktop screen.
See What’s Resonating with Your Followers
We’ve also recently introduced enhanced audience insights and performance metrics to help you sharpen your content strategy and level up your content game.
Use our new “popular with your followers” insight to discover which content and pages – both yours and those from other creators – are resonating most with your audience. It can help you spot what’s sparking interests right now, discover new ideas and trends to fuel your next post, or tailor your content to what your community cares about most.
We’ve also introduced new metrics to make it easier for you to pinpoint what’s resonating and then replicate the magic for long-term growth and engagement.
Views over time: See how your content’s views evolve, spot momentum, and understand peaks in engagement.
View rate: Gauge how many viewers stick around and how many scroll by your reels. A higher view rate = a stronger hook.
Retention: Find out where viewers drop off in your reels. This helps you identify what’s grabbing attention — and what needs a tweak for even better performance.
With both views over time and view rate, you can also compare how today’s content stack up against your previous work. You can find these new insights and metrics within your post-level insights on professional dashboard mobile and coming soon to web.
Explore Our Updated Facebook for Creators Website
To help you dive deeper into what’s new on Facebook and the latest best practices, we've also revamped the Facebook for Creators website. It’s designed to help you more easily find the resources and tips you need to succeed as a creator on Facebook. Whether you're looking for guidance on content strategy, monetization, community engagement, or stories from other Facebook creators, the revamped website puts everything at your fingertips.
