Today we announced we’re making it easier to post video content on Facebook. Starting soon, all videos will be shared as reels. Here's everything you need to know:
We often get asked whether you should create and upload your videos on Facebook as a reel or a video on demand. Soon, you’ll no longer have to think about that. Over the coming months, videos posted on Facebook will be shared as reels, making it easier than ever to share video content on the platform.
Facebook Reels won’t have any length or format restrictions after this change, and all types of video content continues to be welcome. You’ll be able to create and share reels of any length or orientation, whether it’s a quick, 30-second vertical clip or an in-depth, 20-minute plus horizontal episode.
Reels can be shown to your followers in their feeds and on the Reels tab (previously called the Video tab), and they can also be recommended to new audiences in both places, depending on your audience settings. The way your reels are recommended and shown to people who don’t follow you is still determined by the personalized interests of Facebook viewers.
Consistent creation tools
With this change, all video content posted on Facebook will now have access to the same editing tools. When you upload video content, whether you share via a post or create on the Reels tab, you will have the ability to trim your clips, add effects, and super-impose text in the Reels editor to make your content stand out.
Simplified analytics
Videos and reels metrics will be consolidated into Reels analytics. You'll retain crucial insights like 3 second and 1 minute views. If you use Meta Business Suite, you will be able to access historical metrics for reels and videos through the end of the year, but all metrics for future video posts will be consolidated into and displayed as reels.
We will be rolling out these changes gradually over the coming months to help ensure a seamless transition for creators.
Continued content diversity
Facebook is a home for multiple content formats and reels lengths. If you have found a video strategy that works – whether it anchors on long or short reels - there is no need to change the type of content you produce. This update should make it easier for you to create and post the video content that most excites you and your audience.
If you’re still figuring out your content strategy or trying to grow even further, consider diversifying the content you produce to see what works for your audience. Shorter reels (10 to 30 seconds) drive reach and lightweight ways to engage with and grow your audience, while longer reels (30 seconds to 3 minutes; 3+ minutes) drive engagement and help build community with your audience. Photos, text posts, and stories are also lightweight ways to stay connected.
You can analyze what content performs best for you by checking insights in the Professional Dashboard or Meta Business Suite.
Consistent, performance-based monetization
Facebook Content Monetization, our new unified creator monetization program, pays based on performance of engaging, original content. We’re still in the process of transitioning from legacy monetization programs (In-Stream Ads, Ads on Reels and the Performance bonus), and all creators need to join our new program by the end of August to continue earning from their content on the platform.
Facebook Content Monetization pays for all eligible formats that you share – reels, photos, stories and text. Once all videos become reels, you can expect your payouts to remain consistent as long as the amount of content you’re sharing and engagement levels stay relatively steady.
To make the most of this update, here are a few tips:
Continue doing what works: If you have a formula for creating successful reels – whether long or short – stick with it. The new format change is designed to make it easier to reach your audience.
Be open to trying out new formats: Experiment with different reels lengths and content types like text posts, photos, and stories if you’re still looking to optimize earnings. This is a great opportunity to test and learn to see what resonates best with your audience.
Share original content: Engage with your community across at least one of our formats (reels, photos, text, stories) and focus on creating high-quality, original content to drive success.
Utilize Insights: Use the Professional Dashboard or Meta Business Suite to analyze your videos’ performance and adjust your content strategy accordingly.
