Your Creator Tools, Reimagined: Introducing the New Facebook Creator Studio

Your creator homebase, back and powered by AI

We’ve heard you: Facebook creators miss having a dedicated space where they can easily focus on what matters most. Now, we’re reintroducing Facebook Creator Studio – this time as an AI-powered app that shows you exactly what to do next to succeed on Facebook, allowing you to meet your goals faster and with less effort.

Our vision is big, but we're starting with intention. The best tools get built when the people using them have a seat at the table, so we’re working with a small community of creators to build, refine, and improve the app before it launches broadly.

Cutting out the noise, personalizing your strategy, and saving you time

We’re building the new Facebook Creator Studio app around how you work, removing the distractions within the Facebook app and bringing what’s most important to the forefront.

Creator Studio will know your voice, audience, and goals from the minute you first open it, because AI is part of the app’s foundation – not just tacked on. Our newly-launched creator assistant is fully integrated and accessible from anywhere in the app for you to ask questions about your content, brainstorm new ideas, and get personalized guidance on how to increase your reach, engagement, or earnings.

Daily priorities like assessing your latest post’s performance, tracking progress towards goals, and comments in need of a reply will be front and center when you open Creator Studio. You’ll be able to quickly dive into your insights, get tailored recommendations, stay on top of trends in your content niche, and more.

Engaging with your community has also never been easier. Creator Studio offers an AI-powered comment tool to help you find the most important comments and instantly draft replies in your voice – saving you time, while remaining authentic and deepening the connections that enable you to grow and monetize. You can edit and approve the drafted replies before posting, so you’ll maintain control throughout the entire process.

These features are a sneak peak of what we’re building. Want to join the early access community? You can join our waitlist.

Creator Dashboard, customized for creators

We're also redesigning the tools you use inside Facebook to provide more intuitive and intentional creator-focused spaces.

Until now, Professional Dashboard inside the Facebook app tried to serve both creators and businesses with the same one-size-fits-all experience. Over the next couple of months, we're splitting it into two distinct versions: Creator Dashboard and Business Dashboard, each designed specifically for its audience for a more streamlined experience, so you can focus on what’s important to you. Creator Dashboard will continue to be the home for your complete creator toolset and most detailed analytics.

As Creator Dashboard rolls out, we're also consolidating creator tools from Meta Business Suite into the web experience. We've recently added a content calendar for visual planning and scheduling, bulk upload for publishing multiple videos at once, and advanced insights, with more updates on the way.

What's next

Whether you work inside the Facebook app or want a separate app to focus, we're building tools that meet you where you are. Your experience as a creator on Facebook will feel simpler, smarter and made for you.