We're making it easier for you to team up with brands, share products with your community, and earn more when your recommendations inspire a purchase. Here’s everything you need to know.
Today at Shoptalk we're announcing Facebook affiliate partnerships, a new way for you to earn from partners by sharing the products you love from trusted affiliate partners. Creators can now tag affiliate products directly in their Facebook posts and Reels; no link-in-bio, no 'swipe up,' no looking in comments for a link. Your audience sees the product, taps and shops, and you can earn.
People increasingly trust creators with product recommendations – more than half of consumers today say that their shopping decisions are influenced by creators – and affiliate partnerships make it easy for creators to earn from those recommendations.
How it works
With Facebook affiliate partnerships, you connect your accounts from our affiliate program partners to Facebook and then can tag products directly in your photo posts and Reels. Connecting your account unlocks a prominent and clickable affiliate banner that can appear right on your content, helping your recommendations stand out.
When your followers see something they love they can simply tap to shop, taking them either right to the product page in the affiliate partner’s app or the mobile website to complete the transaction, making it easy for them to purchase your recommendations. You’ll earn a commission from the affiliate partners for every qualifying purchase, it's that simple.
Launch partners
To start, we are launching with affiliate partners that offer an incredible range of products from everyday essentials to top brands, and unique finds across every category: Amazon and Shopee. Amazon is rolling out in the US, and Shopee is available in Singapore, Malaysia, Vietnam, Indonesia, Philippines, Thailand, Brazil and Taiwan.
In the coming months, we will add additional affiliate partners Mercado Libre in Brazil and Mexico, and Temu and eBay in the US, with more markets coming soon.
Insights to help you grow
We’re also testing new, actionable insights so you can understand what content is driving sales, see what’s resonating with your audience and optimize your content to maximize earnings.
How to get started
See what affiliate programs are eligible to connect to your Facebook.
If you don’t have one already, create an affiliate account with one of our eligible partners.
Go to your professional dashboard to the monetization section, and if your page or Professional Mode profile are eligible, you’ll see affiliate partnerships.
In affiliate partnerships, you can see what affiliate programs are available to you, click on one of them and connect your affiliate account to Facebook.
Once your accounts are linked, you can search in affiliate partnerships and find products to recommend to your audience. You can search by product name or category, and see the potential commission, product details and product rating. Or, if you already have affiliate links from one of our affiliate partners, you can add them to your posts and we will auto detect them.
What’s coming next
The launch of Facebook affiliate partnerships builds on our continued expansion of creator monetization on Facebook, including record payouts last year. We're focused on expanding your earning opportunities—whether through your content, your community, or brand partnerships—by making the process simple and equipping you with the tools and insights to thrive.
Affiliate partnerships is just the beginning. We’re continuing to explore more shopping experiences across Facebook, with more tools and features coming soon.
