ANNOUNCEMENTS
How creators are using Creator Studio to experiment and grow
'It’s like getting a personal 1:1 with the Facebook team': How creators are using Creator Studio to experiment, engage, and grow
When you're doing everything yourself — filming, editing, posting, replying, analyzing — it can feel overwhelming to figure out the right strategies to grow as a creator. You may spend more time trying to decode your performance insights than actually creating the content you’re passionate about.
That's why we’re building Facebook Creator Studio: an AI-powered companion app that gives Facebook creators personalized guidance, smarter comment management, and real insights about their content… all in one distraction-free space.
We previously announced we were working with a small community of creators to test and improve the app. We talked to four of those creators across different niches to hear how it's changed the way they work. Here’s what they had to say:
Meet The Creators
Mymanabites (Mymanabites) creates food and wellness content. Showcasing quick, family meals has helped her grow from 400 to over 1.1 million followers on Facebook in two years.
Becky Bee (Becky Bee Social) makes marriage and parenting humor content. Facebook is her number one platform and the one she takes most seriously.
Michael Tushouse (The Tus House) produces family fun content like games, challenges, and STEM-based educational videos. Facebook has been his primary revenue source since 2020.
Mad Maxy (Mad Maxy) runs a motorcycle content brand with over 5 million followers, covering builds, travel, and motorsports for the past decade.
A separate space to remove distractions and focus on what’s important
Every creator shared the same problem before using Creator Studio: they get distracted when trying to manage their content inside the Facebook app by things like Reels, Feed posts, and DMs. Creator Studio gives them a separate, creator-first workspace to remove those distractions and focus on what’s important.
"Initially I thought, 'Great, this is just one more app I have to tap on my phone,'" said Becky Bee. "But it turns out that because it's separate, that's what makes Creator Studio great. You don't get sidetracked being inside the (Facebook) app." For Becky, who balances her busy content creation career with being a mom, the impact goes beyond convenience. "It's been a super big help for focusing and just doing the job instead of getting lost in the scroll."
Mad Maxy, who has over 5M followers on the platform, had similar thoughts: "It's too easy to get distracted or click on messages (in the Facebook app). This is the best way to streamline and focus on your content as a creator."
This is the best way to streamline and focus on your content as a creator.
Personalized tips on new things to try and what to keep doing…
On top of removing distractions, Creator Studio understands your Page or profile’s unique path to growth. The app uses AI-powered insights to generate recommendations built around your specific content, audience, and niche. These personalized tips can suggest what to try next, what to keep doing, and even show you what has led to success for other creators who have a similar audience.
"I feel like I'm getting a personal one-on-one based on my content: how I could improve, what went wrong, how I could actually make it better," says Mymanabites. “It's really curated, especially for Facebook." The “Creators to learn From” feature on the Creator Studio Community tab even led directly to her trying a new format. "I saw another creator's video show up in Creator Studio. It told me, 'This video did well in your niche,'" she says. "So I tried that format, and it worked! I got 82% of my audience from non-followers and gained 4,000 followers from one video."
Creator Studio’s integrated AI assistant was also able to tell Michael Tushouse (The Tus House) what about his content is working: "I discovered things like this DIY games angle that's actually working. We just needed to put it in the right light." The impact was obvious when he doubled down on Creator Studio’s advice. "It helped me up my earnings by 144% in the first 7 days of using it like this.”
I feel like I'm getting a personal one-on-one based on my content: how I could improve, what went wrong, how I could actually make it better.
The ability to grow your audience without losing connection
A smart content strategy leads to growing your audience, but, the bigger you grow, the harder it gets to respond to comments and foster meaningful connections at scale. Creator Studio's AI-powered comment replies solve that problem, without sacrificing authenticity — allowing you to engage more deeply with your community than ever before. The app will surface the comments worth responding to and draft responses in your voice, but you always have the final say before anything goes live.
Mad Maxy called the feature a "HUGE, huge time-saver.” Adding, "I've never been big on responding to comments before. But this just added a whole new level of engagement."
Audiences are also motivated when their favorite creators engage more consistently. Becky Bee saw when she responded to more comments on her Reels, it sparked deeper engagement on her text posts. "People are seeing that I'm responding more. So then when I post in other formats, they’re like, 'Oh, let's play with this now too.' And then the conversations continue."
Across all four creators, the same thing stood out: the comment replies tool saves them time without losing their personal tone. "It's been really impressive how the AI has learned to sound like us," says Michael (The Tus House). "A lot of times … that's what I would have said without having to sit there and think about it."
HUGE, huge time-saver. I've never been big on responding to comments before. But this just added a whole new level of engagement.
Give it a try
Creators like you aren’t just using Creator Studio to explore ways to grow and engage with their audiences, they’re helping to build it. All creators using iOS in the US and Canada can now download the app to continue shaping how it evolves.
"I would definitely tell other creators to download it," says Michael. "Everybody's issues or problems or questions are all different, and this is tailored to you. It's not looking at the internet broadly; it's looking at your specific Facebook account, and that's what we need."
"You've got to try this app," says Becky Bee. "It gives you analytics, insight into how your content is performing, ideas of what you can do differently, AND also helps you focus on chatting with your audience."
Get started now → Download on iOS
You've got to try this app, It gives you analytics, insight into how your content is performing, ideas of what you can do differently, AND also helps you focus on chatting with your audience.
