Build a sustainable business and earn more with Subscriptions

What are Subscriptions?

With Subscriptions, your audience can support you in a more consistent way with recurring monthly payments. This enables you to recognise your biggest supporters, and give them a special experience when they interact with your Page. You can also choose to provide additional benefits such as subscriber-only Lives, special discounts or a subscriber-only group.

Earn money from Facebook for every new subscriber

To help creators grow their subscription businesses, Facebook will pay creators a bonus of USD 5-USD 20 for every new subscriber that they get from now until the end of 2021. This new bonus programme is part of the company's commitment to invest over USD 1 billion in creators in 2022.

Creators can earn a bonus of up to USD 10,000 over the course of the programme. It's invitation-only in all 27 markets where the Subscriptions feature is available to creators. We hope to expand this bonus programme and others in the coming months to help more creators build sustainable subscription businesses on Facebook. Creators who are interested in future bonus opportunities should sign up to learn more here.

Subscriptions bonus programme

Keep what you earn

Earlier this year, as part of our commitment to supporting creators, we shared that Facebook would not collect any fees from creators on Subscriptions purchases until 2023, at the earliest. Creators, however, must still forfeit 15-30% of their earnings to companies such as Apple whenever people purchase Subscriptions within the Facebook app on mobile devices. For recurring payments such as subscriptions, this adds up quickly as that fee is paid every single month.

Starting today, we're offering creators the ability to direct people to a website to complete their Subscriptions purchase using Facebook Pay. When people purchase Subscriptions from this website on web or mobile, creators will be able to keep 100% of the money that they earn, excluding taxes. Creators can find their personalised promotional link in Creator Studio, which they can share with their audiences, including over email or text.

Promotional link in Creator Studio

We'll also make it easier for creators to understand their Subscriptions payouts and the fees they pay. We plan to launch an estimated earnings breakdown that will show creators where their purchases come from, estimated taxes and how much they pay to Apple and others in fees. These metrics are already available for paid online events.

Estimated earnings

Own the relationship with your subscribers

In addition to helping creators keep more of their earnings and understand where their earnings come from, we also want to give them more control over their business. We're launching the ability for creators to download the email addresses of their subscribers starting in December, so they can maintain a relationship off Facebook. This will apply to new subscribers; people who already subscribe to a creator can opt in to sharing their email address in the Supporter hub settings section of the creator's Page.

Email download for Subscriptions

Recognising your biggest supporters

Today, subscribers get a badge when they subscribe to a creator so that they stand out during a live video or when they leave a comment. We heard from both creators and subscribers about how important it is for creators to be able to recognise and thank subscribers, so we're launching two new exciting features:

New subscriber badge

Subscriber anniversary celebration

We look forward to a number of additional updates being rolled out over the coming months to help more creators earn a sustainable income on Facebook. Learn more about Subscriptions here.