Facebook is rolling out content protection, a new mobile tool for creators that automatically protects your original reels, alerts you when matches to those reels are detected on Facebook or Instagram, and helps you take action if your work is used without permission.
Your original work is your voice, and you should have the tools to protect it. That's why we built content protection - a powerful yet simple new tool in your Professional dashboard in the Facebook app that helps you safeguard your reels and maintain control over your creative work. It’s part of our ongoing focus this year to help authentic creators break through on Facebook.
Enroll in content protection for peace of mind when you post to Facebook
Once you enroll in content protection, every original reel that you post to Facebook will get automatically protected. You can also protect eligible reels you posted prior to enrolling by manually selecting ones you wish to protect at any time.
Behind the scenes, content protection continuously scans Facebook and Instagram for matches to your protected Facebook reels, whether they're full or partial matches to your original work. Content protection uses the same matching technology as Meta's Rights Manager to detect potential matches to your reels, but it is mobile-first and designed specifically with creators in mind.
When we detect a match, you'll get notified and can review details about the matching content, such as its views, the follower count of the account, and more. You can then decide to take action, all within the Facebook app.
Review your dashboard to track, block or release matches
When you review matches in Professional dashboard, there are three actions you can take:
Track: Keep the matching reel visible to other users, while staying informed about its performance; this is your default setting. You can always revisit and take a different action at any time. You can also add attribution links to select eligible tracked matches on Facebook, which puts an “original by” label on the reel that links back to your Page or Profile.
Block: Make the matching reel not visible on Facebook or Instagram. While this will reduce the reel’s distribution on our platforms, it won't directly result in any disciplinary action against the other account.
Release: Release your claim, and allow the reel to stay visible on our platforms. This will remove this matching post from your match dashboard entirely, meaning you no longer can see its performance.
Choose who can use your reels
If you’ve granted permission to certain accounts to use your content, you can add them to an “allow list”, so their matches won’t be flagged to you. Add accounts to your “allow list” at any time by visiting the content protection “overview” tab → “tools” → “allow list”.
We also have processes in place to ensure that content owners are able to protect their original content, should another account attempt to protect it first. These include the ability to dispute instances in which another account has attempted to protect a piece of your original work and submit a copyright takedown request through our IP reporting channel.
Ready to get started? Check for access or apply now.
Right now, automatic access to content protection is available for creators in our Facebook Content Monetization program who meet enhanced integrity and originality standards. Access to content protection in the Facebook mobile app is also rolling out to creators who use Rights Manager.
If you're eligible, you'll see notifications in Feed, Professional dashboard, and profile. You can also check for the content protection tool by navigating to Professional dashboard → Content → Content protection.
Think you need access but haven't heard from us yet? You can apply here.
Best practices for protecting your content with content protection
Post to Facebook to ensure you’re protected: Content protection works for reels you post directly to Facebook, though it detects matches across Facebook and Instagram. Crossposting from Instagram using "Share to Facebook" counts too.
Share your reels to Facebook early. This helps ensure your work is protected from the beginning.
Use it responsibly: Misusing content protection by repeatedly trying to claim and take action on reels you don't own can result in restrictions or losing access. Remember, if our systems determine uploaded reels are ineligible for protection, the protection will be removed after posting. Reaction videos or compilations are common examples that typically aren't eligible. We recommend removing protection on reels that do not meet these standards by adjusting a reel’s protection settings in Professional dashboard.
Get started protecting your content today.
